Our agency Dimension on assignment in Jeddah

A highly instructive and inspiring trip to Jeddah (Saudi Arabia), flawlessly coordinated by the Monaco Economic Board (MEB), and more specifically by Justin HIGHMAN, Guillaume ROSE and their teams.

On the shores of the rapidly developing Red Sea, this emerging urban hub is already attracting numerous luxury brands across hospitality and retail, as well as entertainment and yachting. The uniqueness of the Monegasque model is, as in Riyadh, particularly appreciated, and entrepreneurs are treated on par with their European counterparts.

While Monaco succeeded in creating a Formula 1 circuit within the city, Jeddah has built its development plan around a circuit project that now offers the world one of the most spectacular Grands Prix of the year.

A second Yacht Club, a full resort complex including a football stadium in view of the 2034 World Cup, an opera house, museums, new hotels such as those from Kerzner International with Atlantis Resorts and One&Only Resorts: the Jeddah Central Development Company is steering an exceptional, inclusive and sustainable project.

Congratulations to the participants, the organizers, the Attractiveness Unit of the Principality of Monaco for its thoughtful and pragmatic support, and to all members of the economic delegation who made the trip.